Mockumentary

A mockumentary will launch our campaign, introducing delivery as the solution to Austin’s overpopulation problem.

Addressing the Press

A large Amy's Ice Creams will address all concerns on this live-streamed press event.

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A Picture'll Last Longer

A local mural will be painted outside of an Austin Amy’s storefront. This instagrammable mural will allow locals to post about the campaign.

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For the Gram

The Instagram sticker series encapsulates the whimsy, weirdness, satire, and silliness of the campaign to further engage with the 10.7K+ @amysicecreams instagram followers.

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Fly Away

Austin is consistently ranked one of the best cities to visit. We'll target those leaving the city by updating the receipts at the Amy’s airport location to offer a discount for nationwide delivery.

Looking?

Search ads will reach users who are actively searching for gifts or unique products to send from Austin.

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