BAKblade Shave us from your sexy.
About: BAKblade is a DIY personal back shaver.
Insight: Men are too embarrassed to even ask what to do with their back hair.
A tongue-in-cheek campaign about what's considered "sexy" will spark a conversation on back hair.
On this campaign, you'll see my copy throughout, hear my voice acting, see some of my art direction, and hopefully you'll laugh.
Art Director + Creative Strategist: Minji Joo
Copywriter + Creative Strategist: Kevin Pellicone
Creative Director: Ryan Romero