copywriter + creative strategist
BAKblade Shave us from your sexy.
About: BAKblade is a DIY personal back shaver.
Insight: Men are too embarrassed to even ask what to do with their back hair.
A tongue-in-cheek campaign about what's considered "sexy" will spark a conversation on back hair.
Art Director: Minji Joo
Copywriter: Kevin Pellicone
Creative Director: Ryan Romero