BAKblade Shave us from your sexy.


About: BAKblade is a DIY personal back shaver.


Insight: Men are too embarrassed to even ask what to do with their back hair. 

A tongue-in-cheek campaign about what's considered "sexy" will spark a conversation on back hair.

Back Hair Banter
00:00 / 00:42
Back Hair Banter
Groundhog Day
Naughty List
Naughty List
00:00 / 00:31

On this campaign, you'll see my copy throughout, hear my voice acting, see some of my art direction, and hopefully you'll laugh.


 Art Director + Creative Strategist: Minji Joo

Copywriter + Creative Strategist: Kevin Pellicone

Creative Director: Ryan Romero