a sensitive writer with
BAKblade Shave us from your sexy.
About: BAKblade is a DIY personal back shaver.
Insight: Men are too embarrassed to even ask what to do with their back hair.
Skills Displayed: Creative Strategy, Satirical Campaign, Creative Direction, Copywriting, Voice Acting, Audio Direction & Editing, Print Advertising, Experiential Design, Copywriting, TV Commercial Writing, Radio Spot Writing, Tagline Creation
Fun Fact: I got teased at a toga party for having back hair. I now have a BAKblade. I no longer have back hair.
Wax it? Nair it? Turtleneck it? We can all agree that back hair’s gotta go. Because it’s simply too sexy.
Art Director: Minji Joo
Copywriter: Kevin Pellicone
Creative Director: Ryan Romero