BAND-AID #stopthebleeding

 

About: More consumers opt for store-brand bandages than BAND-AID brand.

Insight: Parents and teachers alike trust BAND-AID to heal kids' boo-boos. But every eight days, children experience the hurt from a bullet-wound in their schools. 

BAND-AID needs to heal the greatest issue American children are forced to deal with: gun violence.

For this campaign, I wrote all copy, conducted extensive research, and created an innovative brand strategy.

 

Art Director: Minji Joo

Copywriter + Creative Strategist: Kevin Pellicone

Creative Director: Sean LaBounty