About: More consumers opt for store-brand bandages than BAND-AID brand.
Insight: Parents and teachers alike trust BAND-AID to heal kids' boo-boos. But every eight days, children experience the hurt from a bullet-wound in their schools.
BAND-AID needs to heal the greatest issue American children are forced to deal with: gun violence.
For this campaign, I wrote all copy, conducted extensive research, and created an innovative brand strategy.
Art Director: Minji Joo
Copywriter + Creative Strategist: Kevin Pellicone
Creative Director: Sean LaBounty