start your veggies
About: The 5-minute microwaveable healthy option to eat your vegetables.
Insight: BirdsEye Steamfresh is the easiest first easy step towards a healthy lifestyle.
A tongue-in-cheek campaign will persuade adults to take the first step.
Art Director: Angela Mats
Copywriter: Kevin Pellicone
Creative Director: Ryan Romero
BirdsEye will buy the farthest spot in grocery store parking lots to encourage healthier habits. No, walking the extra 200 feet will not build a six-pack. No, it will not make you lose your muffin top. Nonetheless, this celebration of doing the least will encourage shoppers to get started on their respective fitness journeys.
Can you see it?