BirdsEye Steamfresh 

start your veggies

 

About: The 5-minute microwaveable healthy option to eat your vegetables.

Insight: BirdsEye Steamfresh is the easiest first easy step towards a healthy lifestyle. 

A tongue-in-cheek campaign will persuade adults to take the first step.

Art Director: Angela Mats

Copywriter: Kevin Pellicone

Creative Director: Ryan Romero

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Healthiest Spot

BirdsEye will buy the farthest spot in grocery store parking lots to encourage healthier habits. No, walking the extra 200 feet will not build a six-pack. No, it will not make you lose your muffin top. Nonetheless, this celebration of doing the least will encourage shoppers to get started on their respective fitness journeys.

Can you see it?

Keep looking.