BirdsEye Steamfresh 

start your veggies

 

About: The 5-minute microwaveable healthy option to eat your vegetables.

Insight: BirdsEye Steamfresh is the easiest first easy step towards a healthy lifestyle. 

A tongue-in-cheek campaign will persuade adults to take the first step.

Art Director: Angela Mats

Copywriter: Kevin Pellicone

Creative Director: Ryan Romero

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Healthiest Spot

BirdsEye will buy the farthest spot in grocery store parking lots to encourage healthier habits. No, walking the extra 200 feet will not build a six-pack. No, it will not make you lose your muffin top. Nonetheless, this celebration of doing the least will encourage shoppers to get started on their respective fitness journeys.

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Can you see it?

Keep looking.

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