grab a bigger spoon
About: The so-called "ice cream of the future"
Insight: Dippin' Dots is delightfully nostalgic but outdated.
A rebrand will appeal to a millennial crowd who has memories from their youth of enjoying Dippin' Dots at amusement parks, malls, and zoos.
Copywriter + Creative Strategist: Kevin Pellicone
Creative Director: Sean LaBounty
Media Analysts: Kyle Armour, Kate Hettrick, & Corrinne Saha