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Dippin' Dots
grab a bigger spoon
About: The so-called "ice cream of the future"
Insight: Dippin' Dots is delightfully nostalgic but outdated.
A rebrand will appeal to a millennial crowd who has memories from their youth of enjoying Dippin' Dots at amusement parks, malls, and zoos.
Art Directors: Nayoung Kelly Kim & Ashley Stluka
Copywriter + Creative Strategist: Kevin Pellicone
Creative Director: Sean LaBounty
Media Analysts: Kyle Armour, Kate Hettrick, & Corrinne Saha
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