Dippin' Dots grab a bigger spoon

About: The so-called "ice cream of the future"

 

Insight: Dippin' Dots is delightfully nostalgic, but outdated.

A rebrand will appeal to a millennial crowd who has memories from their youth of enjoying Dippin' Dots at amusement parks, malls, and zoos.

Dippin' Dots
Dippin' Dots
Dippin' Dots
Dippin' Dots
Dippin' Dots
Dippin' Dots
Dippin' Dots

On this project, I wrote all the copy and came up with the rebranding idea and our creative strategy. 

 

Art Directors: Nayoung Kelly Kim & Ashley Stluka

Copywriter + Creative Strategist: Kevin Pellicone

Creative Director: Sean LaBounty

Media Analysts: Kyle Armour, Kate Hettrick, & Corrinne Saha