ORBIS | See What You'd Miss

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Orbis wanted to do their first PSA to encourage Americans over 40 to get routine eye exams. Globally, 1.1 billion people live with vision loss, and 90% of it is avoidable. How could we create a hopeful story about vision loss? My solution was to focus on all the upcoming incredible moments in life you’d be able to see clearly.

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October 2021 |  CW: Me  |  AD: Jon Chu  |  Work created at PRAYTELL 

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