ORBIS | See What You'd Miss

Orbis wanted to do their first PSA to encourage Americans over 40 to get routine eye exams. Globally, 1.1 billion people live with vision loss, and 90% of it is avoidable. How could we create a hopeful story about vision loss? My solution was to focus on all the upcoming incredible moments in life you’d be able to see clearly.

October 2021 |  CW: Me  |  AD: Jon Chu  |  Work created at PRAYTELL