Singer Seamless changing clothes
About: The 169 year-old domestic sewing machine brand is still around, but people aren't sewing.
Insight: Make Singer innovators of the most-pressing clothing problem of today: gendered clothing.
In this campaign, we'll validate the transgender community by easing their clothing transition with our new Singer Seamless YouTube series and clothing exchange app.
Art Director: Casey Paxman
Copywriter: Kevin Pellicone
Creative Director: Sean LaBounty