United States Postal Service Stops at nowhere

★ 2020 AUSTIN ADDY for Cross Platform Consumer Campaign ★
 

About: Unlike its private competitors (UPS and FedEx), USPS delivers to every single address across the United States. 

 

Insight: A USPS mail carrier will do whatever it takes to reach every American.

With real-life examples, we highlight the work that goes into delivering mail to the middle of nowhere.

USPS Billboard Series

On this project, I wrote all copy, conducted primary and secondary research, and created a brand manifesto reflected in the anthem spot.

 

Art Director + Creative Strategist: Ashley Stluka

Copywriter + Creative Strategist: Kevin Pellicone

Creative Director: Ryan Romero